Origin of 1UP

1UP embodies the mindset that whatever your best was today, it can and will be better tomorrow. With the founder/owner Paris Williams having a professional athletic background, striving to be 1% better has always been instilled in his daily routine, although it didn't come easy.

Paris has been apart and around sports since a child starting with football, to basketball and continuing in college/professionally as a Track and Field athlete. He was a bit of a late bloomer and only ran track for his high school once basketball season ended, starting his Junior year. He then got the chance to be a walk-on at Kennesaw State University and by his Sophomore year earned scholarship money and began his journey to hold 5 school records even after graduating.

During covid and heading into his 5th year 1UP was born. Williams knew after his college career was over, that he would want to coach, inspire other young athletes and give them knowledge and training he wasn't given before attending college. Along with teaching he provides athletes with honest knowledge of the best way to succeed and gives active individuals the motivation to be healthiest physical version of themselves.

Aiming for that 1% everyday gives you the edge over your outcome of yesterday, hence having a "1UP" on the current mental or physical battle your facing. 1UP isn't just your ordinary activewear but an inspiration to be a better you.